The Florio family where brothers Paolo and Ignazio are two small spice merchants who have escaped from a Calabria stuck in the past and in search of social redemption. In Sicily they invent a future, turning a small, run-down shop into a flourish business activity that young Vincenzo, with his revolutionary ideas, will transform into an economic empire. However, overwhelming Vincenzo's life and that of the entire family is the disruptive arrival of Giulia, a strong and intelligent woman who is in contrast with the rigid rules of the society of the time.